If you want the change the behavior of your sales team and close more sales, you might find some lessons in the work of St Patrick who successfully changed the behavior of an entire nation
This famous Irishman brought Christianity to our land drove the snakes out of the country and is widely accredited with using the shamrock, now Ireland’s national symbol, as a tool to explain the holy trinity.
Only, St Patrick wasn’t Irish, he hailed from Wales. His name wasn’t Patrick either (his name is derived from the Latin ‘Patrician’). He never drove the snakes out of Ireland, as there were no snakes in Ireland (if there were, he also cleaned up all fossil remains). The use of the shamrock to explain the trinity was an 18th Century fabrication and Christianity existed in Ireland before he arrived here.
But of course something doesn’t have to be a fact for people to believe it is a fact.
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