Malcolm Gladwell: Blink (*****)
Martin Lindstrom: Buyology: How Everything We Believe About Why We Buy is Wrong (*****)
Sam Deep: Close the Deal: 120 Checklists for Sales Success (*****)
Ian Moore: Does Your Marketing Sell? : The Secret of Effective Marketing Communications (*****)
Rick Page: Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (*****)
Dave Stein: How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale (*****)
Rick Page: Make Winning a Habit: 20 Best Practices of the World's Greatest Sales Forces (*****)
Greg Alexander: Making the Number: How to Use Sales Benchmarking to Drive Performance (****)
Herb Cohen: Negotiate This! By Caring, But Not T-H-A-T Much (*****)
Keith Ferrazzi: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (****)
Paul Lanigan: The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them (*****)
Bruce H. Lipton: The Biology of Belief: Unleashing the Power of Consciousness, Matter and Miracles (****)
Carol S. Dweck: Mindset: The New Psychology of Success (*****)
Chris Frith: Making Up the Mind: How the Brain Creates Our Mental World (*****)
Cordelia Fine: A Mind of Its Own: How Your Brain Distorts and Deceives (*****)
Dale Carengie: How to Win Friends and Influence People (*****)
Don Richard Riso: Personality Types : Using the Enneagram for Self-Discovery (*****)
Harry Beckwith: You, Inc: The Art of Selling Yourself (*****)
Ian Stewart, Vann Joines : TA Today - A New Introduction to Transactional Analysis (*****)
Kathleen Taylor: Brainwashing: The Science of Thought Control (*****)
Kevin Dutton: Flipnosis: The Art of Split-Second Persuasion (*****)
Kevin, Dr. Leman: The Birth Order Book: Why You Are The Way You Are (****)
Stuart Sutherland: Irrationality (*****)
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1990
Marketeer says "hurry, avoid disappointment, places strictly limited"
We think 'I'd better book my place before they're all gone'
2011
Marketeer says "hurry, avoid disappointment, places strictly limited"
We think 'they must be struggling to fill places, I'd better hold off and see if anyone else is going first'
Paul on Thursday, July 07, 2011 in Lead Generation | Permalink
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