Paul Lanigan, Sandler Training
I just heard a business consultant give the following advice;
Thank your customers, regularly.
It's hard to argue with this. The subtext is that you should be grateful for their business and you should demonstrate that gratitude.
I'm not suggesting that you don't thank your customers. That would be crazy.
The question you should really be asking yourself however is;
What would you need to change about your business and how you engage with your customers so that they are thanking you.
Think about the advantage that would give you.
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