I'm watching our Minister for Finance deliver his 2010 budget and I'm reminded of a very salient lesson for sellers everywhere;
Give people a tax benefit of €1,000 and you'll barely get a grunt of appreciation.
Try to take the same €1,000 back in tax and the same people will want to burn your house down.
We are far more motivated by fear of loss than they are by the promise of gain.
Now, where did I leave those matches........
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