Productive habits are the backbone of effective selling behavior. New research by Psychologist Phillippa Lally of University College London suggests that habits take a lot longer than the 21 days that previous research claimed.
Lally asked 96 undergraduates to form a habit in 12 weeks by repeating daily a healthy behavior such as drinking a glass of water with lunch.
Her research showed that forming habits took on average nine and a half weeks (I wonder if Mickey Rourke or Kim Basinger were amongst the undergraduates?). Some took several months to form a habit.
The good news is that missing one or two days of repetition will not impede the process.
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